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3 Steps In The Video Production Process
A lot of work goes into producing a great video, but this work is necessary if you want to make sure that you and your business or your church can stand out.
While it can be really exciting to start working with a company that provides church video production services, it is important that you understand the process that you will be going through so that you have reasonable expectations about the work and the timeframe that it will take.
You likely want to know what the process is for having a video produced, which will help you temper your expectations.
What is the video production process?
There are a few different steps that you and your church will have to complete
- the pre-production
- and post-production processes.
When you are going to be creating a video, then you must spend some time beforehand to plan your video, research components, and make sure that you are organized. This is the most important step in video production, because if you haven’t taken time to properly plan and prepare for your video, then you will not enjoy smooth production and post-production.
During pre-production, you will not only plan your budget, but also the goals and the purpose of your video. This is a great time to decide what message you want to portray in the video. During pre-production, you will write a script for the video, create storyboards, if necessary, and scout out locations for filming. Some churches try to handle all of the pre-production on their own, while others work with a professional.
Pre-production is also the time for deciding what equipment you are going to need during the shoot, including any special equipment, such as a drone. This is also the time period to decide who will be in the video and to make the schedule for the shoot. Planning this with a professional ensures that you have all of the information that you need to set a date, time, and location for the shoot and that you will have your new video back in plenty of time before you need it.
Production is often considered to be the most fun part of video production, as this is when the action happens. This process can last for days, depending on how long the shoot is going to take. While spending time during pre-production will help to ensure that the production process runs smoothly, there are still a number of major things to be done during this time.
It can take a lot of time to set up the shoot, as this involves not only setting up the camera but also setting up any lights. Depending on the location of the shoot, there may be a huge need for lights, which can require a lot of time and effort to set up.
Since this is when people are going to be recorded, there is often extra time planned for production. Unfortunately, there is no way to guarantee that everyone will remember what they are supposed to do and that filming will run smoothly, which is why production can take a few days.
During production, the video production company will direct actors to ensure that they get all of the necessary shots. It’s also important to get plenty of b-roll footage. This is footage without any people in it and can be necessary when editing the video.
Additionally, during production, it’s imperative that the set is kept safe and secure. There is a lot of heavy equipment on the set and also a lot of electrical gear. Depending on the location of the set as well as what type of equipment is used, some companies will want to have a professional on hand simply to manage this safety and ensure that there aren’t any problems.
There are a number of parts of the post-production process, even though a lot of people only think that it involves editing the footage. While editing the footage is an important part of post-production, there are other tasks to be completed that make this one of the most involved parts of video production.
Without great sound design and mixing, any sounds heard in the video aren’t going to sound deep and impactful. A professional who understands the importance of sound in a video will be able to ensure that the sound is real and easily heard.
Another important task to complete during post-production is coloring. A professional colorist will work through the video, shot by shot, ensuring that the colors are all rich and look true-to-life. Without this work, the colors in a video can easily look dull and washed out.
Additionally, during post-production, professionals will add any text, graphics, or special effects necessary to the video. Not all videos will require special effects, but many will require text in the form of information about the person speaking or about the location used during filming.
After reviews and approvals from everyone involved, the final delivery of the video can occur, which is very exciting for everyone involved. This is the step that everyone involved in making the video looks forward to.
There are a lot of steps that must be completed in order and professionally to have a great video made for your church. This is why more and more churches and other businesses are turning to hire professionals to do the work for them. Rather than attempting to handle the work on their own, which can be an expensive and frustrating mistake, hiring a professional will ensure that the work is finished on time and that it exceeds expectations.
There are three main steps in the video production process: pre-production, production, and post-production, but each of these main steps has a number of smaller steps that must be completed. It’s only by understanding the video production process and working with a professional that you can make sure that your new church video not only looks and sounds amazing but that it helps represent you and your congregation in a positive light.