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Producing Videos For Your Church Or Non-Profit
No matter whether you run a video production company or are interested in video production and want to help out your church or your local non-profit, there are a few things that you need to be aware of before helping them with video production needs.
While most people are familiar with the steps of video production, you are going to probably be working with a very tight budget when helping a church or a nonprofit.
For this reason, you need to make sure that you fully understand how to help them and how to best offer video production.
There are a few things that you will need to do to ensure the best possible video production results, including planning ahead, focusing on the people, sticking to your short list, and promoting.
While it’s important to plan ahead for every video that you are going to produce, this is especially important when you’re working with a church or a nonprofit, as you are likely not going to have a lot of wiggle room in the budget and will have shots that you have to make.
With the budget in hand, you must decide what type of equipment you are going to need to perfect those shots as well as what professionals you need to have on hand to do the work for you. Making a shot list is important and will ensure that everyone involved knows what to expect throughout the entire process.
The location of the video will also come into play here, as you want to choose a location that won’t require a lot of additional equipment, such as lighting, and one that won’t need a lot of editing during post-production. While it can be tricky to find the perfect location for a church video, spending some more time on this part of the planning is important.
Understanding the mission of the church or the nonprofit is a key part of planning ahead, as this mission needs to be front and center and a huge part of the video. By talking to the church or nonprofit about their mission statement and what they want to show others through their video, you can more easily highlight their mission. Make sure to drill down the mission statement to really showcase something unique about the church or nonprofit, as this will ensure that the video stands out.
Focus on the People and Stick to the List
Remember that it’s the people involved in a church or a nonprofit that really make it special, so focusing on these people is always a good idea. Everyone involved in a church or nonprofit is unique and has special things that they bring to the table. Rather than making a broad video that doesn’t really focus on people, making them the focal point of the video will make the church or nonprofit really shine.
Understanding how people add to the value of a church or a nonprofit and then showcasing this in the video will not only help the video stand out but will also make it easier to promote the church. Nonprofits rely on their volunteers and professionals and showing the passion that these individuals have for their work is key.
It’s also important to stick to the shot list so that you aren’t wasting time and money. By knowing who you want to film and what you need from them, you can prepare ahead of time, which is why a shot list is so important.
Rather than filming anyone and anything, understanding the goal of the video, the role that each person plays in the church or nonprofit, as well as how they can advance the video and what shots you need from them, you can make sure that you get everything that you need in as little time as possible.
While getting your shots with individuals, make sure to keep it short and sweet. This helps decrease the amount of time spent in post-production and can make sticking to the shot list easier.
Understand How to Promote
Every video for a church or a non-profit will have a purpose and won’t be made just to be pretty. It’s important to make sure that you clearly communicate the purpose of the video and include a call to action in the video itself.
Without explaining the purpose of the video or what the viewer needs to do, all you have done is created a pretty video. It’s important to remember that these videos are generally used to promote the church or the nonprofit. A call to action is important, as people need to be invited to come or to act.
Promotion goes beyond simply including a call to action in the video itself. Professional video producers can help their clients understand how to reach people with their video by posting it online. This ensures that people actually view the video and that you are able to get your message across and reach people.
A lot goes into creating a video for any type of business or company, but professionals as well as amateurs who are working on video production for a church or for a nonprofit need to make sure that they are prepared for the difficulties of this job. Rather than shooting a lot of b-footage that won’t get used, it’s a much better idea to focus on the shot list and make sure to include more people.
Since people are what give life to churches as well as to nonprofits, including them in as many shots as possible and making them appear approachable, friendly, and loving, is key. This will allow your video to stand out and can make it possible to reach others.
When performing video production for a church or for a nonprofit, make sure to focus on planning ahead so that you don’t go over budget. Make sure that you understand the purpose of the video, stick to the shot list, film a lot of people, and have a call to action to help promote the video.